Internet Train communication is based on 2 key points, the investment safety and the use easiness of the magnetic card’s system.

Our main communication channels are sector and trade magazines and national promotion campaigns to increase brand awareness and the all added services for consumers.

We also developed local markets campaigns to support Affiliates in different environments.
Some of our most important marketing instruments towards a selected target are:

• Magnetic card to enter the IT system, customized with sponsors’ logos
• Shop advertising material delivery to Clients (handbills, bookmarks and others), during cards activation/recharge phases.
• Customized brochures exposure for each terminal (size 10x19,5)
• Animations and advertising slides’ rotation in shop desktops
• Sponsor spots/logos login home page rotation (with a high image diffusion, thanks to over 3.000.000 new login per year).